Network Growth
Recruitment | Activation | Engagement
Attract high-performing physicians through targeted campaigns highlighting your shared savings potential and practice support. Move providers from contract signature to active engagement faster with onboarding campaigns and quality measure education. Keep networks engaged with performance dashboards and recognition programs.
Tactics: Programmatic advertising, email campaigns, provider portals, webinar marketing, direct mail, LinkedIn advertising.
Patient & Health Plan Member Marketing
Acquisition | Activation | Engagement
Drive attribution and enrollment across all product lines through multi-channel campaigns. Activate new members with onboarding that drives preventive care and care management engagement. Year-round communication that improves satisfaction and supports quality measure completion.
Tactics: Geofencing, programmatic display and video, social media, SEM/SEO, CTV/OTT, email/SMS, direct mail, landing pages.
Fractional Marketing Leadership
Your CMO. On Demand.
Get senior-level strategy and execution oversight without the overhead of a full-time hire.
What You Get:
- Fractional CMO or Marketing Director services
- Strategic planning and budget allocation
- Marketing team and vendor management
- Board reporting and technology optimization
Ideal For: Organizations without internal marketing leadership or experiencing growth transitions.
Outsourced Marketing Operations
Your Complete Marketing Department
Comprehensive marketing capability without building an internal team.
Complete Services:
- Strategic planning and campaign development
- Creative production and content development
- Media buying and campaign execution
- Marketing automation and CRM management
- Analytics, reporting, and compliance review
Ideal For: Startup health plans, ACOs, CINs, and MSOs needing full marketing capability.
Our Capabilities
Incept Health Capabilities
Strategic Planning
Competitive analysis, audience segmentation, campaign strategy, media planning, ROI modeling
Creative Services
Brand development, healthcare copywriting, design, video production, website development
Digital Marketing
Programmatic advertising, social media management, search marketing, email automation
Analytics
Campaign tracking, conversion optimization, dashboard reporting, attribution modeling