About Us
Incept Health is a healthcare-specific strategic marketing agency that understands the unique challenges of health plans, ACOs, CINs, MSOs, and integrated delivery systems. Our team brings decades of healthcare industry experience combined with cutting-edge AI-enhanced marketing capabilities.
Our Approach
Incepth Health redefines healthcare marketing with a strategic foundation tailored to the unique needs of healthcare. Our dual audience expertise ensures both providers and patients are effectively engaged, measurable outcomes are prioritized, and data-driven insights are leveraged to deliver impactful results that align with your organizational goals.
Strategic Foundation
We start with healthcare strategy—understanding your quality metrics, network composition, and growth objectives.
Dual Audience Expertise
Provider and patient/health plan member marketing requires different tactics. We execute both simultaneously with resonant messaging.
Compliance-First Creativity
Navigate CMS guidelines and healthcare regulations while delivering compelling creative that drives action.
Measurable Healthcare Outcomes
Achieve your goals—provider recruitment, patient growth, or Stars improvement—with human strategy and AI-powered execution for smarter, on-budget, and on-time healthcare marketing.
Who We Serve

Health Insurance Plans
Commercial | Medicare Advantage | Medicaid | ACA Marketplace
Drive enrollment growth, improve member engagement, and achieve quality benchmarks. Support annual enrollment periods, special enrollment, and year-round retention.

Accountable Care Organizations (ACOs)
MSSP | ACO REACH | Commercial ACOs
Build strong provider networks and achieve shared savings through strategic marketing that drives quality performance and cost management.

Clinically Integrated Networks (CINs)
Recruit participating providers, communicate value-based care initiatives, and engage attributed patients to improve clinical outcomes and financial performance.

Management Services Organizations (MSOs)
Expand your provider client base and deliver member engagement services that drive quality outcomes for your network.

Integrated Healthcare Delivery Systems
Create integrated marketing strategies that align provider operations with insurance products for health systems with owned plans or risk-bearing entities.

IPAs & Large Practice Groups
Communicate your value proposition to payers, recruit new members, and engage patients in quality improvement initiatives.

Vendors to Payers, ACOs and CINs
Reach your payer and/or provider targets with strategic demand generation tactics to drive awareness, leads, engagement, and intent.
Our Team
We’re former health plan executives, administrators, and healthcare marketers who’ve sat in your chair. We understand shared savings methodologies, risk adjustment, value-based care models, and the regulatory environment you navigate daily.

Michael Davern
Partner & CEO
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Mike has spent more than two decades helping brands like Pfizer, Blue Cross, and the NFL move faster and communicate smarter. His background blends strategy, creative, and operations, but what really defines his leadership at Incept is clarity. He simplifies the complex and makes innovation practical.
He was talking about AI long before it became a buzzword. Today, he helps clients use it the way it should be used—as a co-pilot, not the driver. Under his direction, Incept builds systems that amplify human insight instead of replacing it.
Mike is the one asking the hard questions. Not “What’s trending?” but “What’s working, and why?” That mindset has made him a trusted advisor to leaders across industries who want to modernize without losing what makes them human.

Jonathan Cummins
Partner & Chief Revenue Officer
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Jonathan’s career sits at the intersection of strategy, sales, and empathy. With a background rooted in healthcare, he has spent years helping organizations rethink how they connect with people. That same people-first mindset drives his approach at Incept.
He believes every revenue strategy should feel as personal as the message that delivers it. That’s why he builds systems that merge data, storytelling, and AI to drive growth with precision and integrity.
As the leader of Incept’s revenue operations practice, Jonathan helps clients turn marketing potential into measurable performance. Whether it’s redesigning a funnel or turning insights into action, he focuses on what lasts—results, relationships, and a smarter path forward.

Mike Christensen
Partner & Chief Operating Officer
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Mike has been building high-performing marketing systems for more than 25 years, managing campaigns for brands like American Express, Labatt, and De Beers. He is the operations brain that keeps creativity and efficiency in sync. In his view, great work should move fast and stay sharp.
At Incept, he’s the architect of process. He designs frameworks that remove friction, improve communication, and give teams more room to think big.
AI plays a role in that, helping him streamline workflows and track performance in real time. But the real value lies in his human-first leadership style. Coaching, trust, and accountability are the elements that turn systems into culture.

Julia Mordini
Director of Strategy
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Julia doesn’t just write strategies. She builds stories that move organizations forward. With more than 20 years in digital marketing, branding, and nonprofit work, she has helped clients across sectors clarify their message, align their teams, and reconnect with what makes them stand out.
She leads Incept’s strategic practice and translates goals into roadmaps that actually get followed. Julia uses AI to surface insights faster, but her real gift is knowing what to do with them. She connects customer behavior to business growth with calm, focused precision.
Her thinking is sharp, her style is collaborative, and her focus is unwavering. She helps brands find clarity in the noise and confidence in their next move.

Erik Wollschlager
Creative Director
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Erik’s superpower is turning big ideas into simple, human stories. With experience across hospitality, music, and sports, he knows how to craft visuals and narratives that grab attention and hold it.
At Incept, Erik leads the creative vision by guiding content, design, and storytelling for brands that want to connect authentically. He blends intuition with data, structure with exploration, and increasingly, AI, which helps accelerate exploration without compromising imagination.
For Erik, creativity is about trust. Trust in the process, in your audience, and in the courage to sound like yourself. Under his leadership, Incept’s creative output reflects what the company stands for—bold ideas executed with precision and heart.

William Joseph (Will)
Digital Marketing Manager
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Will has been in digital marketing since dial-up. He has seen every trend come and go, and he knows what actually works. His expertise spans paid media, SEO, and social strategy, but his real skill is translating data into action.
At Incept, he builds full-funnel systems that balance performance with creativity. AI is part of his toolkit and helps automate research, testing, and optimization so the team can focus on high-value work.
Will is meticulous with metrics, but he never forgets the human behind the click. Whether he is refining a campaign or mentoring a client, he brings clarity, curiosity, and a dry wit that keeps things grounded.

Alison Patronek
Office & Client Intake Manager
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Alison is the calm in the chaos. She keeps projects moving, people connected, and clients confident that everything is handled. With a background coordinating largescale events for ESPN, the NHL, and MiLB, she understands precision under pressure.
At Incept, she leads client intake and internal operations. She makes sure the right people are on the right problems at the right time. She has implemented AIpowered task tools to streamline workflows, but her real strength is knowing when tech needs to step back and a human voice needs to step in.
Ask anyone on the team. Alison is the reason things run smoothly and the culture stays grounded.

Ryan Davern
Junior Copywriter
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Ryan approaches writing with sharp logic, curious questions, and a rhythmic flow that makes his work unmistakably human. A future law student with a deep love for language, he helps shape messaging across Incept’s web, social, and campaign channels.
He uses AI tools for brainstorming and editing but never lets them replace the craft. Every piece he delivers is tuned to Incept’s voice. It is thoughtful, clear, and never generic.
Ryan represents a new wave of writers who use AI to move faster, not lazier. He still sweats the details because words matter.

Dan Tewksbury
Lead Developer
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Dan has been building for the web since the early days of Flash, and he has not stopped evolving. With deep experience in JavaScript, PHP, WordPress, and more, he is equally comfortable architecting systems from scratch or auditing someone else’s work.
At Incept, Dan leads the development effort and ensures the tech behind every campaign is as elegant as the creative. He integrates AI tools for code review, documentation, and debugging to give clients faster turnarounds without compromising quality.
He is a quiet perfectionist who writes clean, scalable code that just works. And if it doesn’t, he finds out why and makes it better.

Jason Russo
Senior Web Developer
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Jason is the go-to fixer. With over 20 years in custom development, WordPress, and Drupal, he can parachute into any project, assess it quickly, and get things back on track.
At Incept, he delivers fast, stable, scalable builds with zero drama. He uses AI to automate testing and bug fixes, but every decision runs through his experience and judgment.
Jason’s work is subtle by design. When a site runs flawlessly, you do not notice the developer. That is the goal. That is his craft.

Navi
AI Client Experience Agent
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Navi is Incept’s always-on, always-learning AI team member. She handles live chat, SMS, Facebook Messenger, and 24/7 call answering. Everything she does runs through one connected knowledge base that keeps getting smarter.
She is not here to replace people. She is here to make sure we never miss the moment to connect with them. Whether it is a lead coming in at 2 AM or a client question that needs routing, Navi responds instantly, and she learns from every interaction.
She is fully AI and fully transparent. Navi proves that automation, when done right, does not make things colder. It makes them faster, more thoughtful, and more human.
Let’s Talk
Whether you’re looking to recruit providers, grow your member base, improve quality performance, or build marketing capabilities with fractional leadership, we’re here to help.
Schedule a consultation to discuss:
- Provider network growth objectives
- Health Plan member acquisition and retention goals
- Patient engagement to improve quality measures
- Fractional marketing leadership needs
- Outsourced marketing operations
- Marketing budget optimization